COca-Cola 48-Hour
Repack Competition

The Rundown:

Project: Redesign the LDPE Hi-cone design into a functional, original design using only paperboard

Software: Artios CAD, Esko, and Adobe Illustrator

Materials: 16 pt. paperboard and inkjet printed sticker paper

Requirements: 48-hour time limit, structural capability, originality, graphics, sustainability and recyclability, concept/theme, paperboard, and collaboration.

Spring 2020

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During 2020 spring semester, myself and 4 other packaging students, Leslie Kim, Michael Petras, Mikayla Sarkis, and Nayonika Banerjee, participated in the 48-Hour Repack Competition and worked collaboratively to redesign the plastic six-pack rings for Coca-Cola's mini six and eight-pack cans. 

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Our main design structural design goals were to minimize paperboard while maintaining ergonomic capabilities. We wanted our structural design to integrate well with our concept of "Tear and Share," which emphasizes uniformity despite existing differences. We designed our Hi-Cone to be foldable so that it could be easily carried using hand-holes that aligned when folded and also offer different orientations of stacking dependent on the setting. At the fold, there is a perforation so that it could be torn and shared while still maintaining handling capabilities. We also engineered the jagged "teeth" to hold the cans through friction and resisting force on the upper lip of the can, but could be easily popped out. 

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We wanted our graphics to align with not only our concept, but Coca-Cola's concept as well. We decided to utilize Coca-Cola's famous colors, red and black, and demonstrate the unification despite the clashing appearance. 

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Read more about our design rationale at the link below and click the link or scroll down to watch our video trailer of our paperboard hi-cone design in action.

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